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"When you feel, touches, smell and apply our products, you will understand what Nucla Beauty means"

A sensory world

Welcome to our world, where beauty joins originality and sensory. When you feel, touches, smell and apply our products, you will understand what Nucla Beauty means.

We create clean and pleasant beauty products that are effective, colorful and sensitive. We are Elin and Anh-Thu, two Asian-American sisters who live their dream creating unique products and formulas that we would love to know. We are very happy that you are here

Elin Dannedted

CEO

I started with Nucla Beauty in 2010, when our entire inventory fits in a small closet of my study. I remember that I thought how this inventory was going to sell. I called the doors of local retailers (literally, I approached stores) and asked them if they would be interested in selling our products. More than a decade later, I am creating and formulating more constantly. My mission is to create a moment of "Oh, my God" every time someone opens one of our products. It is true what they say, while you love what you do you will not work for a day in your life.